Humpit

Inspired by the food of the middle east, Humpit bring hummus and pita to the streets of Leeds. Many people think of hummus as a snack — Humpit are out to change that. Their meal-sized hummus bowls and falafel filled pitas are more than enough to fill you up.

Their branding was heavily inspired by middle eastern eateries but also the idea of getting a soft pita, ripping it and mopping up the hummus. Mmm.

After a very successful first year in the Leeds Corn Exchange, Humpit have now opened a store in Sheffield.

Project completed at ALLGOOD.

— Brand identity
— Brand positioning
— Restaurant interior
— Takeaway packaging
— Website