A well established coding team approached us to rename, rebrand and reposition them. Their aim – To be recognised for crafting great software that truly transforms businesses.

There’s a lot of ‘safe’ branding amongst the competitors. The marketplace was crying out for something more brave.

Taking inspiration from actual lines of code, we created a flexible ‘living’ brand identity. Something edgy and unlike any of their competitors.

Project completed at ALLGOOD.

— Naming
— Brand identity
— Brand positioning