Sway

No-one owns the chain screen market in the UK. It’s ready for a new brand.

Positioning their chains as more of a decorative solution rather than just functional, Sway wanted to attract architects and interior designers, and inspire them to be creative.

This bold solution is here to breathe life and excitement into the entire screen sector. A brand that will be recognised everywhere as the industries’ go-to market experts.

Project completed at ALLGOOD.

— Name generation
— Brand identity
— Brand positioning