Wake Skincare

Wake up your skincare routine.

Our generation are always switched on. Glued to phones, surrounded by screens and always connected to work, our friends and family were forever complaining about dark circles, bags and lacklustre skin. They saw bags. They saw tiredness. They saw an opportunity.

You can’t stare at a screen all day without affecting your eyes. Wake is the antidote to Generation Connected.

— Brand identity
— Brand positioning